This Tuesday night, Sept. 1, 2020, from 9 p.m. – Midnight, Kent’s accesso ShoWare Center – along with over 1,500 other venues across North America – will be lit up in red light to raise public and media visibility in support of the live events sector.

The North American event was inspired by the Aug. 11 United Kingdom event “#WeMakeEvents Day of Action” when over 700 buildings were lit in red across the country, calling attention to the live events industry.

The community is invited to drive by and photograph the venue and share their photos on social media using the hashtags #WeMakeEvents, #RedAlertRESTART, #accessthemomentagain, and #SaveOurStages.

“The entire industry has been impacted by the shutdown, including performers, technicians, stagehands, ticket takers, lighting, sound & video companies, and concert arenas like accesso ShoWare Center,” said Tim Higgins, General Manager of accesso ShoWare Center. “Entertainment and events were instantly shut down in March and will be late to recover. Our industry and workers need more relief measures like the RESTART Act.”

We Make Events North America Coalition Reports:

    • Live events employ over 12 million people.
    • Live events contributes over $1 trillion annually to the US economy.
    • 95% of live events have been cancelled due to COVID-19.
    • 96% of companies have cut staff and/or wages.
    • 77% of people in the live events industry have lost 100% of their income, including 97% of 1099 workers.

The RESTART Act is a bill that is currently moving through congress, but has stalled. We Make Events North America Coalition is also supporting in their mission for extended and expanded PUA, Pandemic Unemployment Assistance, and FPUC, Federal Pandemic Unemployment Compensation, which supplement earnings per week for those on unemployment and opens up unemployment to 1099 workers.

For additional information about this special event, please visit for more information.

Scott Schaefer

Founder/Publisher/Editor. Three-time National Emmy Award winning Writer (“Bill Nye the Science Guy”), Director, Producer, Journalist and more...